BUYING GUIDE.
Sure the economy is still hobbling. And yes, the luxury market is feeling the fallout. (Bye-bye, bling.) But it’s the holidays, and in the spirit of spoiling our loved ones, we came up with a list of some of the year’s more indulgent practicalities. Today, women’s watches.WOMEN’S WATCHES
OUR TOP PICK:
Michele Deco Park Diamond ($1,395)
RUNNERS UP:
Longines DolceVita ($2,000)
Movado Harmony ($995)
Since the earliest days of tick, tick, tick, keeping perfect time has been the watch industry’s single biggest obsession. So why is it that watchmakers these days seem to want nothing more than to speed up the clock?
The answer, of course, is more about bookkeeping than timekeeping; U.S. imports of Swiss watches were down over 40 percent in the first eight months of this year, and though some companies report that sales are starting to pick up, a full recovery still appears to be months away. But bad news for the industry means good deals for shoppers, who are more likely than ever to see that ticking would-be heirloom get the markdown treatment. And for women, who tend to steer toward more affordable fashion watches, now could be an ideal time to upgrade.
In some ways, choosing a women’s watch can be simpler; the majority are quartz (i.e., battery-powered), so there’s no need to decide whether it’s worth the extra greenbacks to go for an automatic model (the kind that runs using a system of springs and gears). On the other hand, there are still plenty of style decisions to be made. Not surprisingly, the bling factor of recent years is gone, says Andrew Block, vice president of New York–based watch retailer Tourneau. He says he notices more customers passing over flashier metals, like yellow gold, gravitating instead to options like white gold and steel. “You don’t want to look like you’re flaunting it,” says Block.
Okay, so no blinding, Flavor Flav–style wrist crushers. But that doesn’t mean women have to settle for something boring—a label few would apply to our top pick, the Michele Deco Park Diamond ($1,395). While the rectangular mother-of-pearl dial lends it a classic face, the jewel-tone ruby alligator band adds a bold touch, one that can easily be swapped for a more conservative option when the urge strikes. And the diamonds? Well, we just like diamonds.
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For more on retail outlets, check out our where to buy Women's Watches
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