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Avatar helps North American box offices to record weekend

BUYING GUIDE.

According to ticket sales tracking company Exhibitor Relations, overall weekend takings hit $275m, the highest weekend in the film industry's history, beating the previous best of $260.3m for the weekend of July 18, 2008, which included Batman movie Tha Dark Knight, Mamma Mia! and Will Smith's Hancock.

James Cameron's Avatar - the most expensive movie ever made - made £47 million ($75 million) over the weekend. It has now earned £132.6m ($212m) in North America and 108 foreign markets since it opened 10 days ago.

Other films which helped the weekend included Guy Ritchie's Sherlock Holmes, starring Robert Downey Jr and Jude Law, which earned £41m ($65.4m). Together with Avatar, they accounted for more than half of the weekend box office.

Opening in third place was the comedy "Alvin and the Chipmunks: The Squeakquel" which pulled in estimated takings of £31.4 m ($50.2m).

It's Complicated, a love triangle comedy starring Meryl Streep, Alec Baldwin and Steve Martin, opened in fourth place with £13.8m ($22.1m) in takings.

In fifth place with £7.37m ($11.8m) was Up in the Air, starring George Clooney in the story of a corporate downsizer who questions his role in life. The movie has received rave reviews and is likely to be on the short list as the year's best films are chosen.

Sixth was The Blind Side," a drama about a white couple who give an illiterate black teenager a home and a new lease on life which made £7.31m ($11.7m).

Disney's animated movie "The Princess and the Frog," the first featuring an African-American princess, dropped to seventh place with £5.37M ($8.6m).

Next was Nine, starring Daniel Day-Lewis as a film director in mid-life crisis juggling a wife (Marion Cotillard), mistress (Penelope Cruz) and film star muse (Nicole Kidman). The film adaptation of a Broadway musical based on the Federico Fellini film "8 1/2" made £3.44m ($5.5 million) at its official US opening.

Ninth place went to Did You Hear About the Morgans?, a romantic comedy in which Hugh Grant and Sarah Jessica Parker play an estranged couple who witness a mob hit and are placed in a witness protection program. It grossed £3.12 ($5 million) in its second week.

Rounding out the top ten with £2.75m ($4.4 million) was Invictus, directed by Clint Eastwood and starring veteran actor Morgan Freeman and Matt Damon, about South African president Nelson Mandela's role in the 1995 rugby World Cup.

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