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Avatar wins Christmas box office duel in US

BUYING GUIDE.

The 3-D film, which already stood at number one took $75 million (£47 million) during the three days beginning on Dec 25, said its distributor 20th Century Fox.

The film lost just three per cent of its opening-weekend audience as its 10-day total soared to $212.3 million across the US and Canada.

Ritchie's Sherlock Holmes followed close behind at the weekend with $65.4 million, two days after setting a Christmas Day opening record of $24.8 million.

In the British director's film, Robert Downey Jr. reinvents the ascetic Victorian sleuth into a dashing superhero.

Avatar is estimated to have cost as much as $500 million to make and to market worldwide, making it the most expensive film production in history.

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